The term content marketing refers to a method of marketing that includes creating and sharing online content that doesn’t just promote a brand, but rather is designed to encourage its audience to visit a brand’s website. Brand awareness is increased by using storytelling and sharing information. The goal is to get the readers to take a step toward becoming a customer, such as requesting more information, signing up, or making a purchase
Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
Why Is Proper Content Writing Important?
When most people hear “content writing”, they think “writing articles”.
However, writing content isn’t just important for blog posts.
In fact, content writing is important for all types of different content formats, including:
- Video scripts
- Email newsletters
- Keynote speeches
- Social media posts
- Podcast titles
- White papers
- Web page copy
- Landing pages
- YouTube video descriptions