By Utkarsh Bhandarkar
info@utkarshbhandarkar.com
Blogging is one of the best ways to communicate with the world. It’s so amazing to be able to put your thoughts across the world and see like-minded people connecting back.
There is no better feeling than seeing your ideas getting appreciated by a large audience and you make money from blogging.
Food is something that everybody eats, many times a day. Some fantasies to cook a delicious meal and some fantasy to eat a delicious meal.
Food is evergreen and much talked about the subject of life. Everybody likes to eat and experiment with new food. Hence, food blogs gain so much popularity and they never run out of business.
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer.
Digital marketing refers to the use of digital channels such as search engines, social media, email, and websites to promote a product or service. It encompasses a wide range of strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more.
One of the advantages of digital marketing is its ability to reach a wide audience quickly and easily. With the rise of social media platforms and search engines, businesses can now reach their target audience with just a few clicks of a button. Digital marketing also allows for more targeted and personalized messaging, which can increase engagement and conversion rates.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
The term content marketing refers to a method of marketing that includes creating and sharing online content that doesn’t just promote a brand, but rather is designed to encourage its audience to visit a brand’s website. Brand awareness is increased by using storytelling and sharing information. The goal is to get the readers to take a step toward becoming a customer, such as requesting more information, signing up, or making a purchase
the process by which applications are created for devices running the Android operating system. Google states that[3] “Android apps can be written using Kotlin, Java, and C++ languages” using the Android software development kit (SDK), while using other languages is also possible. All non-Java virtual machine (JVM) languages, such as Go, JavaScript, C, C++ or assembly, need the help of JVM language code, that may be supplied by tools, likely with restricted API support. Some programming languages and tools allow cross-platform app support (i.e. for both Android and iOS). Third party tools, development environments, and language support have also continued to evolve and expand since the initial SDK was released in 2008. The official Android app distribution mechanism to end users is Google Play; it also allows staged gradual app release, as well as distribution of pre-release app versions to testers.
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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Personal branding is the process of creating an identity for yourself as an individual or business. This involves developing a well-defined and consistent look, message, and presence online and offline
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact.
Proofreading is an iterative process of comparing galley proofs against the original manuscripts or graphic artworks to identify transcription errors in the typesetting process. In the past, proofreaders would place corrections or proofreading marks along the margins. In modern publishing, material is generally provided in electronic form, traditional typesetting is no longer used and thus (in general) this kind of transcription no longer occurs. Consequently the part played by pure proofreaders in the process has almost vanished: the role has been absorbed into copy editing to such an extent that their names have become interchangeable.[citation needed] Modern copy-editors may check layout alongside their traditional checks on grammar, punctuation and readability.
A white paper is an informational document issued by a company or not-for-profit organization to promote or highlight the features of a solution, product, or service that it offers or plans to offer.
White papers are also used as a method of presenting government policies and legislation and gauging public opinion.
KEY TAKEAWAYS
A white paper promotes a certain product, service, or methodology to influence current and prospective customer or investor decisions.
Three main types of white papers include backgrounders, numbered lists, and problem/solution white papers.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.
Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020.
Google launched AdWords in 2000.Initially, Google set up and managed advertisers’ campaigns. Google soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns. In 2005, Google started a campaign management service known as ‘Jumpstart’.
Are you considering the freelance digital marketing route? Look no further. In this guide, we’ll tell you everything you need to know about starting—and boosting—your career as a successful freelance digital marketer.
Here’s what we’ll cover:
What does a freelance digital marketer actually do?
How to get started in freelance digital marketing (A step-by-step guide)
Tips to help you succeed in your freelance digital marketing career
Is a career in freelance digital marketing right for you?
How much could you earn as a freelance digital marketer?
Freelance digital marketing FAQs
Key takeaways and next steps
Ready to discover the exciting world of freelance digital marketing? Let’s go!
What does it mean to be a digital marketing freelancer?
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. For example, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit.
PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically “ideas”) on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards.The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had 450 million global monthly active users as of December 2022. It is operated by Pinterest, Inc., based in San Francisco.
The idea for Pinterest emerged from an earlier app created by Ben Silberman and Paul Sciarra called Tote which served as a virtual replacement for paper catalogs. Tote struggled as a business, significantly due to difficulties with mobile payments. At the time, mobile payment technology was not sophisticated enough to enable easy on-the-go transactions, inhibiting users from making many purchases via the app. Tote users were, however, amassing large collections of favorite items and sharing them with other users. The behavior struck a chord with Silberman, and he shifted the company to building Pinterest, which allowed users to create collections of a variety of items and share them with each other.
Media monitoring is the activity of monitoring the output of the print, online and broadcast media.[1] It is based on analyzing a diverse range of media platforms in order to identify trends that can be used for a variety of reasons such as political, commercial and scientific purposes.
Digital photography uses cameras containing arrays of electronic photodetectors interfaced to an analog-to-digital converter (ADC) to produce images focused by a lens, as opposed to an exposure on photographic film. The digitized image is stored as a computer file ready for further digital processing, viewing, electronic publishing, or digital printing. It is a form of digital imaging based on gathering visible light (or for scientific instruments, light in various ranges of the electromagnetic spectrum).
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that have traditionally acted as controllers or distributors of such content. It has also been used to describe no-carrier cellphones, for which all communications are charged as data, avoiding monopolistic competition, or apps for phones that transmit data in this manner, including both those that replace other call methods and those that update software.
What is media writing? Media writing is the process of writing content for mass publication through particular media outlets. This may include newspapers, magazines, popular websites, blogs, social media and other publications.
The development of early writing and paper enabling longer-distance communication systems such as mail, including in the Persian Empire (Chapar Khaneh and Angarium) and Roman Empire, can be interpreted as early forms of media. Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media.Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond the short range of voice: smoke signals, trail markers, and sculpture.
In electronic commerce, conversion marketing is marketing with the intention of increasing conversions—that is, site visitors who are paying customers.Conversion marketing attempts to solve low online conversions through optimized customer service, which requires a complex combination of personalized customer experience management, web analytics, and the use of customer feedback to contribute to process flow improvement and site design.By focusing on improving site flow, online customer service channels, and online experience conversion marketing is commonly viewed as a long-term investment rather than a quick fix .Increased site traffic over the past 10 years has done little to increase overall conversion rates, so conversion marketing focuses not on driving additional traffic but converting existing traffic.
Digital Video is an electronic representation of moving visual images (video) in the form of encoded digital data. This is in contrast to analog video, which represents moving visual images in the form of analog signals. Digital video comprises a series of digital images displayed in rapid succession, usually at 24 frames per second. Digital video has many advantages such as easy copying, multicasting, sharing and storage.
Digital video was first introduced commercially in 1986 with the Sony D1 format, which recorded an uncompressed standard-definition component video signal in digital form. In addition to uncompressed formats, popular compressed digital video formats today include H.264 and MPEG-4. Modern interconnect standards used for playback of digital video include HDMI, DisplayPort, Digital Visual Interface (DVI) and serial digital interface (SDI).
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer‘s emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics).
